Local students and NHS staff have launched their own YouTube video to help signpost young people to the right health service.
In the last 12 months one in five 18 to 24 year olds from Leicester, Leicestershire and Rutland who went to A&E didn’t need significant treatment. This cost the local NHS more than £640,000.
They hope that the video, which is called “What would your mums say?” will be shared by thousands of people on YouTube, the internet video-sharing website.
It is part of a joint winter campaign by the three clinical commissioning groups (CCGs) covering Leicester City, West and East Leicestershire and Rutland.
The campaign, called Choose Better, aims to help young people decide where to go when they are unwell other than A&E, including pharmacies, GP practices, NHS 111, urgent care centres, minor injury units and walk-in centres.
The musical video is a spoof version of the hit song “What Does The Fox Say?” by the Norwegian comedy duo Ylvis, which has been hailed the most watched YouTube video of 2013 and has generated more than 275 million views.
Leicestershire student, India Oldaker said: “Working with the NHS in producing this video has made me realise how important it is to choose better. I might have gone to A&E to get treatment because I didn’t know I could go to an urgent care centre but I know better now.”
You can view the NHS video by visiting www.choosebetter.org.uk
Dr Nick Willmott, speaking on behalf of the three CCGs, said: “Choosing Better is vital to ensure patients get the right treatment from the right part of the NHS.
“All the students and staff in the video were volunteers. It seems just like a piece of fun but it does have a very serious message.
“We would encourage patients wherever possible to use the most appropriate service for their health needs and stay away from A&E unless they have a serious or life-threatening condition such as heavy bleeding, broken bones, chest pains or stroke.”