Drinkers in West Leicestershire are being encouraged to see if they know how many alcohol units they are really drinking as part of a New Year, New You campaign aimed at getting them to cut back on alcohol or cut it out this January.
Following Christmas and New Year celebrations, West Leicestershire Clinical Commissioning Group (WL CCG) is running the campaign to support people to set a New Year resolution to be healthier in 2014 by drinking less and being more alcohol aware.
Dr Chris Trzcinski, a GP and deputy chairman of WL CCG, said: “Many people simply do not realise how many units are in that glass of wine or pint of beer that they enjoy and that the odd glass can very quickly add up to two or three.
“The more that you drink, the greater the risk to your health, and by regularly drinking over the recommended guidelines you could be putting on extra weight or even putting your body at risk of liver damage, getting cancer or having a heart attack.
“The lower risk daily guidelines for men are not regularly drinking more than 3-4 units a day, while women should not drink more than 2-3 units a day.”
Out of a population of around 366,000 in West Leicestershire, there are around 68,188 over-16s who are drinking over the recommended number of units. In 2011/12 there were 6,275 alcohol-related hospital admissions and in 2010 there were 101 alcohol-attributable deaths.
The campaign, which is reaching out to people through social media channels, is providing advice on daily alcohol units for men and women and revealing how many units are in their favourite tipple as well as how many calories. Help and interactive tools for the New Year, New You campaign are just a click away on WL CCG’s website – www.westleicestershireccg.nhs.uk/newyear – and there will also be handy tips available through the CCG’s Facebook page, as well as to its Twitter followers.